Freelance writer and editor Caitlin Kelly's first book Blown Away: American Women and Guns needed an online platform to disseminate information as part of her marketing campaign - especially from radio interviews and public speaking engagements.

Working with a limited budget, Dotmeta created a website projecting the neutral unbiased nature of the book with additional content about the author and topic. The marketing website was an integral part of the marketing efforts in achieving a second printing of the book in only four months.