429® is an apparel and accessories brand that aims to blur the lines between conventional sexual stereotypes. For their launch website, 429 Life was looking to establish a strong visual identity and aesthetic to their brand. Dotmeta was given the task to deliver this website.

The initial product line includes graphic t-shirts captured in sharp and sexy fashion photographs. The website was carefully crafted to preserve this allure and spark curiosity in visitors to explore for further information and imagery. And an email registry was implemented for the client's marketing goals.