Interep is the largest independent radio rep firm in the United States. They wanted a complete redesign and update of their website to communicate new business goals and strategies.

With over 30 different companies covering a range of services and media, Interep addresses many different audiences with many different messages. Dotmeta conducted a careful audit and restructuring of the website's content to clarify the organization, identified key user paths to create user-friendly experiences for different visitor types, and organized its information architecture to allow for easy content updates.